AmyLee Smith serves as the Marketing Manager for Genesis Builders, where she drives the strategic planning and execution of brand and sales campaigns, leverages detailed data reporting to optimize performance, and leads all social media content and community engagement. She oversees the development of creative assets and supports the coordination of events that strengthen brand presence and deepen customer connection. She is excited to work with Altadena and looks forward to building strong momentum and meaningful community relationships through this partnership.

Before joining Genesis Builders, AmyLee developed a wide ranging background across operations, marketing and event coordination for well known global brands such as Starbucks, Lululemon and SoulCycle, and Alfred Coffee. In these roles she managed and supported local Los Angeles marketing programs, community partnerships and large scale activations that helped deepen brand loyalty and neighborhood engagement.

She also brings significant real estate and property management experience from her time as Marketing Project Manager at Westhome Property Management . In that role she oversaw marketing initiatives for a portfolio of more than 4286 homes, strengthening brand consistency, elevating communications and delivering measurable growth across the company’s communities.